TO: Mayor Collins and Town Council Members
FROM: Kevin Burke, Town Manager
DATE: October 1, 2015
DEPARTMENT: Town Manager
Staff Contact Kevin Burke, 480-348-3690
End
AGENDA TITLE:
Title
Consideration of Agreement for Ollie the Trolley Services
Body
Council Goals or Other Policies / Statutory Requirements:
Resort Development - Support resort industry and manage its development such that it maintains the Paradise Valley quality of life and financial health.
Quality of Life - Maintain and improve the Paradise Valley quality of life.
PV Brand - Protect and enhance the Paradise Valley brand.
Collaboration - Strengthen internal and external collaboration.
RECOMMENDATION:
Recommendation
Approve the contract for trolley service.
Background
Dunn Transportation has been providing a service for several years to the Town of Paradise Valley and its resorts.
SUMMARY STATEMENT:
This service has historically connected the resorts and connected the resort guests to shopping and dining experiences in downtown Scottsdale. It has further provided connections to entertainment opportunities such as Spring Training and gambling. This year we are introducing recreational opportunities to this service by making a stop at either end of the Camelback Mountain hike--an iconic recreational activity accessed through Paradise Valley. Not only does this expand services to our resort guests, but it can alleviate on-street parking issues in PV neighborhoods. This offers parking in the Fashion Square parking lot and drop off and pick-up services near the trailheads. It is intended to address local hikers when the Echo Canyon parking becomes full during peak season.
BUDGETARY IMPACT:
The cost of this service is split between the Town and the participating resorts. The Town’s portion is $25,200. This is paid for with bed tax derived from the resorts.
ATTACHMENT(S):
A copy of the contract and a first draft of the marketing material with the schedule are attached.