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File #: 20-204    Version: 1 Name:
Type: Study Session Item Status: Agenda Ready
File created: 5/8/2020 In control: Town Council
On agenda: 5/14/2020 Final action: 5/14/2020
Title: Update from And Discussion with Experience Scottsdale Regarding its Strategic Recovery Plan
Attachments: 1. 2020-21 Experience Scottsdale Strategic Recovery Business Plan - Executive Summary, 2. 2020-2021 Working Draft Budget - updated 05-13-2020

TO:                                             Mayor Bien-Willner and Town Council Members


FROM:                      Jill Keimach, Town Manager


DATE:                     May 14, 2020


DEPARTMENT: Town Manager


Staff Contact Jill Keimach, 480-348-3533





Update from And Discussion with Experience Scottsdale Regarding its Strategic Recovery Plan





COVID-19 hit during the Town and Valley peak tourism season, causing steep revenue declines and temporarily shuttering some hotels. For hotels that remained open, occupancy and revenue per available room have both declined approximately 90% year-over-year for the month of April.


As our state reopens and people consider traveling again, Experience Scottsdale will present their strategic recovery business plan and explain how they are driving business to the town of Paradise Valley and its resorts. They will share tactics via marketing, communications, tourism and convention sales that are keeping the destination top of mind and encouraging visitors and groups to return.


A written recovery plan will be made available shortly as the organization’s budget is being finalized due to updated revenue forecasts from various partners.


Because this Study Session is intended to focus solely on Experience Scottsdale’s Strategic Recovery Plan and will not include any contract discussions, all Councilmembers will be able to participate in this item.