TO: Mayor Bien-Willner and Town Council Members
FROM: Jill Keimach, Town Manager
DATE: May 14, 2020
DEPARTMENT: Town Manager
Staff Contact Jill Keimach, 480-348-3533
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AGENDA TITLE:
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Update from And Discussion with Experience Scottsdale Regarding its Strategic Recovery Plan
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SUMMARY STATEMENT:
COVID-19 hit during the Town and Valley peak tourism season, causing steep revenue declines and temporarily shuttering some hotels. For hotels that remained open, occupancy and revenue per available room have both declined approximately 90% year-over-year for the month of April.
As our state reopens and people consider traveling again, Experience Scottsdale will present their strategic recovery business plan and explain how they are driving business to the town of Paradise Valley and its resorts. They will share tactics via marketing, communications, tourism and convention sales that are keeping the destination top of mind and encouraging visitors and groups to return.
A written recovery plan will be made available shortly as the organization’s budget is being finalized due to updated revenue forecasts from various partners.
Because this Study Session is intended to focus solely on Experience Scottsdale’s Strategic Recovery Plan and will not include any contract discussions, all Councilmembers will be able to participate in this item.