TO: Mayor Collins and Town Council Members
FROM: Brian Dalke, Interim Town Manager
Jeremy Knapp, Community Development Director
DATE: November 1st, 2018
DEPARTMENT: Community Development
Staff Contact Jeremy Knapp, 480-348-3522
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AGENDA TITLE:
Title
Approval of Resolution 2018-20 Accepting the Visually Significant Corridors Master Plan
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Town Value(s):
? Primarily one-acre, residential community
? Limited government
? Creating a sense of community
? Partnerships with existing schools and resorts to enhance recreational opportunities
? Improving aesthetics/creating a brand
? Preserving natural open space
The Visually Significant Corridors Master Plan meets the Town values of creating a sense of community by establishing a plan that aims to establish a Paradise Valley brand and improve aesthetics along the major arterials of Lincoln Drive and Tatum Boulevard.
Council Goals or Statutory Requirements:
Preparing the Visually Significant Corridors Plan meets both an implementation measure of the Town's 2012 General Plan and a Town Council Quality of Life initiative.
CC&H 3.1.3.3 Enhanced Town Gateways. The Town shall ensure that public improvements and private development work together to enhance the sense of entry at key gateways to the Town through consistent decorative elements such as signage, landscaping, and art that captures the values of the Town and its setting.
CC&H 3.1.3.4 Visually Significant Corridors. The Town shall designate highly visible, prominent, streets, including Lincoln Drive and Tatum Boulevard, as Visually Significant Corridors. Streetscape design guidelines will be developed, to include a reasonable range of treatments of individual properties, to improve and manage landscape conditions as a means to demonstrate a positive and unique character and image of the Town, maintain views, and strive to mitigate the negative impact of traffic impacts while respecting private property rights.
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